What do you think of when I say Virgin Group? Perhaps it’s Richard Branson, its iconic founder, smiling. It could be that you’ve been on a Virgin Atlantic flight with the professional and fun airline staff (I have, and I can say it was memorable).
If it’s one of these examples or another you’ve thought of, it’s very likely that it made you smile, feel good, or had a sense of wonder.
Recently we got to speak to one of Virgin Red’s fun-loving and talented leaders, Adam Pow, Head of Member Engagement and CRM, about how Virgin’s rewards club uses games in marketing. Here’s what we learned:
Without question, Virgin has a strong sense of purpose and is known for being visionary with the experiences it provides. Virgin Red knows how to engage and activate its audience with branded experiences. What can you take away from this and apply authentically to your brand.
“We value that the existing game concepts work so well for us. Also, it’s great that we can reskin the games and make them look really on-brand.”