Playable, the Danish SaaS company, and the leading Marketing Gamification platform, has published its annual report for 2024, marking a year of strong commercial performance, sustained growth, and solid progress on strategic goals.
In 2024, Playable achieved full-year profitability, reinforcing the company’s long-term business model and ability to scale in a sustainable way.
“2024 was a strong year across the board – commercially, operationally, and culturally,” says Marianne Pharsen, Co-CEO. “We delivered on our strategic ambitions and continued to see momentum in both customer acquisition and platform usage.”
Over 200 new brands joined the Playable platform during the year, including expanded use within existing enterprise groups. At the same time, campaign activity reached new heights, with now more than 15 Playable campaigns being visited every second.
Employee engagement also reached an all-time high, reflecting Playable’s ongoing focus on culture, collaboration and accountability.
“Playable is built to create value for marketers,” says Andreas Fabricius, Co-CEO. “That’s what made 2024 such a defining year. We continued our international growth, expanded our platform, and proved the strength of our operating model.”
Despite wider macroeconomic challenges, Playable retained its growth strategy and continued to broaden its market presence – supported by a strong team, solid customer traction, and backing from committed investors.
“We’re focused on being the most effective marketing tool in the stack,” adds Fabricius. “The results we achieved in 2024 strengthen that vision and give us a strong foundation to grow from in the years ahead.”
For further information or press enquiries, please contact:
Andreas Fabricius (Co-CEO)Sarah Dyer (CMO)
Full annual report