This month’s edition is packed with inspiration to help you move from one-off or standalone games – to a full gamification strategy. First step, checking out our on-demand webinar for planning a strategy that drives engagement and results.
We also asked our Data Team, on whether increasing game frequency leads to game fatigue, and we got insightful tips from Sam, our Strategic Customer Success Lead, on building a winning gamification strategy.Plus, lots of resources including a in-depth guide and a customer story; plus a spotlight on Pincho Nation, our Campaign of the Month, for their fun, personality-driven experience. And to finish a jam-packed edition, introducing 2 new product features!
Dig in!
As we approach the end of the year, it’s time to start thinking ahead. Back in late 2024, we hosted one of our best-performing webinars on how to prepare your gamification strategy for the year ahead – and the insights are just as relevant today. Have a look before planning your 2026!
✨ Featuring Whiteaway Group, Scandinavia’s leading household appliances supplier, on planning campaigns for long-term impact.
📺 On-demand – watch anytime⏱ 50 minutes
Ask our data team!
Q: Does running a high number of gamified campaigns lead to reduced user engagement due to “game fatigue”?
To answer this question, we need to investigate the relevant engagement parameters -sessions, registrations, time spent, and registration rates – to see if higher campaign frequency causes audience burnout.
Here’s what the data tells us:
Key takeaway: We found no evidence of game fatigue – but, more frequent campaigns can actually boost registration rates when executed well.
Mads Spanggard,Analytics Engineer
Psst. If you also have a question for our data team, you can ask here!
Tips from Sam Kean, Customer Success Manager Lead
Hi, I’m Sam 👋,
I lead our Strategic Customer Success team, where we help brands use gamification to amplify existing customer journeys – not just through one-off campaigns, but as integrated elements that drive long-term results.
Here are a few tips for making gamification work strategically:
Reach out to your CSM! We’re here to help you plan your gamification strategy, align it with your goals, and ensure it delivers measurable results.
Inspiration to improve your marketing gamification strategy. Explore these resources packed with examples! (Save this email for future reference!)
Comprehensive Guide to Marketing Gamification
Beyond leads, gamification can do so much more for your brand. Find out!
How to plan your marketing gamification strategy?
9 marketing gamification strategy steps you need to know.
How to justify gamification to your CMO?
Believe in gamification but hitting roadblocks from above? Read this!
Customer Story: Alka Insurance
This customer is achieving outstanding results thanks to a solid gamification strategy.
This month’s winner is – Pincho Nation!
Pincho Nation, a popular tapas restaurant originally from Sweden and now across Scandinavia, Finland and Germany, launched a fun personality test that reveals your tapas personality, from the Social Butterfly to the Taste Explorer.
Game type: Personality testGame description: Participants answered fun questions about their dining habits to discover their tapas personality.Prize: A free tapas dish for every participant.
Why we like it: This campaign hits multiple goals at once – it’s fun, data-driven, helps Pincho Nations to increase their email subscriber list, and drives footfall with a great prize for everyone taking part.
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Our product team has been working on two exciting features that we think you’ll love:
Particle Generator upgradeRight in time for Christmas campaigns, you can now control snow particle size and density – from a gentle breeze to full-on snowstorm.
Add copy icon on buttonsAdd a visual copy icon to “copy to clipboard” buttons for better UX (great for getting customers to easily copy discount codes)
Questions about these new features, or you’d want to see use cases? Reach out to your Customer Success Manager!
Your insights have been helping us shape Playable. If you enjoy using our platform, let us and other users know your feedback by leaving a G2 review.
As a token of our appreciation, you will receive a $20 gift card (or your local equivalent delivered directly from G2.Thanks for being part of our journey!
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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