The countdown to Christmas is on! 🎄
This month’s edition is packed with inspiration to make your holiday campaigns stand out. And, an invitation to our annual Christmas webinar!
We’re also introducing two new features to Level Up: Ask our data team, where our data team answers a frequently ask question backed by our platform data. And…Tips from a Customer Success Manager – expert practical advice to help maximize engagement and results.
Plus: Get the latest product updates and a spotlight on Elizabeth Arden, our Campaign of the Month for their fun and sales driven Drop Game.
When: September 9th at 2PM (CET)Duration: 45 minutesGuest speaker: Co-op UKLearn how gamification turns festive campaigns into long-term loyalty with our guest speakers from Co-op UK.
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Ask our data team!
Q: How many doors should your calendar contain?
Great question! While you can go with any number of doors on the Playable platform, we typically see two formats: 24 doors (one for each day in December) and 4 doors (one for each Advent Sunday).
Here’s what the data tells us:
So, the choice really depends on your goal: if you want maximum engagement over time, go 24 doors. If you prefer a simpler set-up with high completion rates, 4 doors might be the better fit.
Leopold, Data & Analytics Lead
Psst. If you also have a question for our data team, you can ask here!
Tips from Nanna, Customer Success Manager Lead
Hi, I’m Nanna 👋
I’m one of the CSM Leads here at Playable, and I’ve seen firsthand how the best Christmas campaigns mix festive fun with strategy.
A few quick tips to get the most value out of your campaign:
🎄 Know your players: On average, people return 6.7 times to a Christmas calendar, use that to collect insights little by little.🎄 Track what matters: Integrate with Meta Pixel or GTM so you can see what’s working and which audiences bring the most value.🎄 Keep the momentum: Don’t let the magic stop, follow up with retargeting or a new campaign to keep players engaged.
Reach out your CSM as we are here to guide you every step of the way, from game type to tracking so you can confidently set everything up and make this holiday season a success ⭐️
Inspiration to improve your gamified holiday campaigns. Explore these resources packed with examples! (Save this email for future reference!)
Christmas inspiration guide
Get inspired! 10 Christmas campaigns, promotional strategy, and results.
Advent calendar guide
Discover best practice for creating a successful advent calendar campaign.
9 advent calendar examples
Currently planning an advent calendar campaign? Check out these examples!
18 Christmas marketing ideas
Scratching your head for Christmas campaign ideas? Look no further!
This month’s winner is – Elizabeth Arden!
To highlight the benefits of their iconic Eight Hour® Cream Skin Protectant, Elizabeth Arden launched an engaging playable campaign that brought the product’s value to life in a fun and interactive way.
Game type: Drop gameGame description: Participants had to “catch” the nourishing benefits of the Eight Hour® Cream as they fell to collect pointsPrize: A £200 Eight Hour® hamper + an exclusive 20% discount code for all participants.
This campaign stood out for seamlessly combining product education with sales activation. The game made learning about skincare fun and memorable, while the built-in discount gave players an immediate reason to purchase.
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Our product team has been working on two exciting features that we think you’ll love:
The Inspiration HubOur new hub lets you discover expert-built campaign concepts you can browse, test, and instantly customize with your own colors and fonts.
Leaderboard upgrade: More flexible leaderboard managementShow extra participant info and easily reorder columns for a richer competition experience! 🏆
Questions about these new features, or you’d want to see use cases? Reach out to your Customer Success Manager!
Your insights have been helping us shape Playable. If you enjoy using our platform, let us and other users know your feedback by leaving a G2 review.
As a token of our appreciation, you will receive a $20 gift card (or your local equivalent delivered directly from G2.Thanks for being part of our journey!
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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