At Playable, it all starts with people. Our teams and leaders share a passion for innovation, collaboration, and growth – building a culture where ideas thrive and impact follows.
Our Senior Leadership Team brings together deep functional expertise with a passion for innovation, collaboration, and growth. Together, they shape Playable’s vision, strengthen our culture, and empower teams across the business to drive impact for our customers and momentum for our company.
Marianne PharsenCo-CEO and COO
Marianne leads Playable’s operational strategy, ensuring the company scales with structure, clarity, and purpose. She focuses on building the foundations that enable growth – overseeing operations, people, and performance while fostering a culture of collaboration and excellence across the business.
Andreas FabriciusCo-CEO and CCO
Andreas steers Playable’s commercial strategy and global growth, guiding how the company partners with brands to transform audience engagement through play. He focuses on defining the commercial vision, driving market expansion, and shaping the strategies that deliver impact for customers and growth for Playable.
Sarah Dyer CMO
Sarah leads Playable’s global marketing strategy, shaping how the brand grows, communicates, and connects with our audiences. She brings a blend of creativity, strategic vision, and operational focus to build demand programmes, growth initiatives, and measurable commercial impact in a fast-scaling environment.
Morten AxelsenVP Sales
Morten drives Playable’s global sales organisation, combining a commercial mindset with a strong operational approach. He focuses on driving new business growth, developing high-performing teams, and strengthening partner relationships for long-term success.
Nikolaj StokholmVP Product
Nikolaj heads Playable’s product and engineering organisation, shaping the technology vision and driving continuous innovation. He focuses on building scalable, high-performing software that delivers exceptional experiences and results for customers, while strengthening a product driven mindset across the organisation.
Driven by curiosity, creativity, and collaboration, our teams turn ideas into impact, helping brands connect and grow through play.
Our Sales organisation focuses on driving new business and expansion growth. The regional teams work with brands across industries to uncover challenges, spark ideas, and demonstrate the measurable impact of playable marketing. A consultative, insight-led approach ensures every conversation delivers value.
Connecting brand, demand, and creativity to fuel growth. Blending inbound growth strategy with experimentation to create content, campaigns and activity that engages, educates, and inspires action. Insight-led and creatively bold, marketing works across the funnel to drive measurable results.
Ensuring every customer achieves measurable impact from gamification. From first onboarding to long-term growth, the team partners with brands to drive adoption, engagement, and results – combining strategic guidance, creative insight, and ongoing support.
Our tech specialists shape the platform from early concept to global scale. The team combines product strategy, user insight, and deep technical expertise to maintain platform stability, security, and high performance. Ongoing optimization is balanced with long term development, focused on delivering clear value for customers.
Underpinning the full organisation, operations spans Finance, HR, Legal, and Data. Ensuring a strong foundation for decision-making, compliance, and growth, enabling every part of the business to perform at its best.
A specialised team that bridges creativity and technology to deliver tailored customer solutions. Scoping, building, and implementing custom projects – from onboarding to innovation – and delivering seamlessly and with measurable impact.
It’s the way we work, not just what we’re building that matters. We believe trust and transparency are the foundations for doing great work. That means managers who lead from the front, and teammates who have got your back. It means flexibility, common sense, and treating people like people – not job titles.
We care deeply about outcomes, and the experience of getting there. We’re serious about delivering results, but we know that ambition, creativity, and collaboration are what get us there. Because at Playable, play means business – and our people bring that to life every day.
Offices in Aarhus, Copenhagen, Helsinki and London.
Brilliant colleagues globally.
The year Playable was founded.
Game plays every second on our platform.