Explore some of the best gamification examples from 2024 and get inspired!
Our “Campaign of the Month” award shines a well-deserved spotlight on our amazing customers and their outstanding playable marketing campaigns. Each month, we feature one exceptional campaign, inspiring our customer base and followers with creative examples of gamification in action.
From airlines to internet providers and retailers, these campaigns stood out for their creativity, strategic impact, and impressive results. Each one demonstrated the power of gamification to engage audiences and drive meaningful outcomes.
We invite you to look back with us at the standout campaigns of the past year. These “Campaign of the Month” winners from 2024 aren’t just worth celebrating—they’re perfect sources of inspiration for your own gamification efforts in the year ahead!
From consumer brands to airlines and hospitality groups, explore examples from many different industries:
For the month of January, we chose Blush!
Blush created a drop game campaign with a leaderboard with the aim to generate awareness and boost sales for their highly anticipated annual physical advent calendar.
The game gained immense popularity in Iceland, with participants actively discussing winning strategies in Facebook groups and even catching the attention of a well-known Icelandic newspaper!
Explore the complete customer story of Blush, which includes additional details and the outcomes of this campaign!
In February, the campaign of the month went to RAWBITE!
RAWBITE, the creator of 100% organic, vegan, and gluten-free fruit and nut bars, aimed to engage their customers and acquire new marketing permissions through an exciting winter campaign.
Their innovative use of a GIF background in the drop game added additional interactivity to simulate a real-life ski slope experience, earning them this Campaign of the month award! 🌟
The campaign of the month in March went to Chopstix Group!
Chopstix has many locations across the UK and Ireland offering Pan-Asian quick-service food. For Chinese New Year, they decided to have a fun game on their app to engage their users.
Their innovative use of the Shoot It game to celebrate the Year of the Dragon (Chinese New Year) earned them the Campaign of the Month award!
In April, the campaign of the month went to Clever.
Clever is one of the largest charging solutions providers in Denmark. So, to help customers find the perfect charging subscription for their needs, they conducted a great personality test campaign.
This campaign was chosen as the campaign of the month because it cleverly enhances user experience, as well as enabling Clever to collect valuable data points.
YouSee grabbed the campaign of the month in July.
The next examples is YouSee – an internet, TV, and mobile provider all in one place. Ahead of the summer of sports, they knew that many potential subscribers would be interested in watching EURO 2024, the Summer Olympics, and more. Therefore, YouSee wanted to take the opportunity to collect new marketing permissions as well as insights into what sports potential customers were interested in watching this summer.
The data collected through this game can then be used to bolster their telemarketing outreach for package upsells.
Next on the list is Icelandair.
Icelandair, the flag carrier of Iceland, partnered with Tivoli Copenhagen (a Danish amusement park) to celebrate Icelandic National Day on June 17th. Tivoli organized the event to mark the occasion, and Icelandair joined the festivities with a playable campaign promoted during the event via QR codes and posters around the park.
This campaign was chosen as it truly highlights how understanding your audience (in this case, Icelanders living in Denmark) and targeting them with a high-intent campaign leads to amazing results!
Next on the list is Selfmade, the Danish brand offering top-quality fabrics, yarn, and craft supplies across Europe!
Selfmade’s “Guess the Word” October campaign is a brilliant example of goal-driven marketing. Designed to generate leads, gather marketing permissions ahead of Black Friday, and display special offers, this daily game keeps customers coming back for more. Each correct guess gives participants an extra raffle entry, increasing their chances of winning the big prize!
The campaign has been a great success; over 50% of participants are new customers, and approximately 10% have played more than 5 times. With such an enticing prize, Selfmade has generated a wave of new leads and is observing higher conversions!
In November, we chose to shine the spotlight on Co-op’s brilliantly executed member app Halloween campaign: “Hit a monster.”
Co-op, one of the UK’s biggest grocery retailers, launched a Halloween-themed game that offered customers a fun way to score special deals—boosting both engagement and sales. With a guaranteed prize for money off their next shopping trip, the campaign fully captured consumers’ attention!
Not only does this campaign feature an eye-catching “spooky” seasonal design, but it also shows how gamification can reward members and drive sales.
Last, but not least, our campaign of the month in December was from Rains, the Danish outerwear lifestyle brand, and their gamified Winter Jacket Guide!
This standout campaign takes online shopping to the next level. Designed as an engaging personality test, it helps users discover the winter jackets that perfectly match their needs. Here’s what makes it special: customers spend more time interacting with Thermal products, enjoying a tailored experience that simplifies their decision-making journey.
The early performance indications from the Winter Jacket Guide have been remarkable, exceeding expectations in key areas like customer interaction, content engagement, and lead conversion.
These were just a few of the standout gamification examples from the Playable platform in 2024. Each of these campaigns showcases not only the creativity of our clients but also the versatility and effectiveness of gamification across a variety of industries and objectives. From driving customer engagement to boosting sales and building brand loyalty, gamification proves time and time again to be a powerful tool in modern marketing strategies.
Of course, this list represents only a fraction of the incredible campaigns our clients launched last year. Each one is a testament to how gamification can be tailored to unique goals and audiences, delivering impressive results while creating fun playable experiences.
As we move into 2025, we’re excited to continue celebrating and sharing these inspiring campaigns with you. Keep an eye on our LinkedIn page, where we’ll highlight even more outstanding ideas and results throughout the year.