Welcome to our Christmas edition of Level Up!
This issue is filled with practical insights, trends, and step-by-step guides to enhance your end-of-year and holiday marketing campaigns.
Whether you’re launching an advent calendar or any other seasonal campaign, dive in to create effective and engaging marketing this Christmas.
Psst…the product team has made updates to the advent calendar game based on your feedback to enhance the experience this year. Check out the improvements below!
On-demand webinar:
Did you miss our recent Christmas webinar? We got you – the on-demand version is here!
We loved hearing about the Christmas marketing strategy of Søstrene Grene – how it boosts their data enrichment strategy from our guest speaker, Mikkel, CRM Lead at Søstrene Grene.
Plus, a showcase of Christmas campaign inspiration across many different industries!
Explore these expert resources to plan, execute, and promote your gamification campaigns.
Christmas inspiration guide
Get inspired! 10 Christmas campaigns, promotional strategy, and results.
Advent calendar guide
Discover best practice for creating a successful advent calendar campaign.
18 Christmas marketing ideas
Scratching your head for Christmas campaign ideas? Look no further!
9 advent calendar examples
Currently planning an advent calendar campaign? Check out these examples!
Let’s give a round of applause to Icelandair!
On June 17th, Icelandair, the flag carrier of Iceland, partnered with Tivoli Copenhagen (a Danish amusement park) to celebrate Icelandic National Day. Tivoli organized the event to mark the occasion, and Icelandair joined the festivities with a playable campaign promoted during the event via QR codes and posters around the park.
Game type: Treasure hunt (using Campaign Link) with 4 quizzes. Game description: The campaign educates participants about Iceland and Tivoli. Answers could be found around the park.Prize: An Icelandair gift card of 8000kr. (approx. €1070)
This campaign was chosen this month as it truly highlights how understanding your audience (in this case, Icelanders living in Denmark) and targeting them with a high-intent campaign leads to amazing results!
Try the game here!
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Our Product team have been working hard to enhance our advent calendar game just in time for Christmas campaign launches!
Set up a calendar that display 24 doors on BOTH mobile and desktop!Definitely up for that!!!By default, calendars only display 1 door on mobile; this guide shows you how to modify and display all 24 doors every day.
Other calendar optimizationsYou now have the ability to add new layout options for the calendar doors and the option to evaluate the performance of your calendar across campaigns (daily games). Check out these and all the improvements!
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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And earn yourself a 20 €/$/£ Amazon gift card – as a thank you!