Gamification for sports

Elevate your fan engagement.

Keeping supporters engaged beyond match days is key to success. With Playable, drive deep engagement, boost ticket and merchandise sales, reward partners, and support lasting loyalty.

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Winning with sports marketing

From maintaining fan enthusiasm during a tough season, to standing out in a saturated market, sports marketers have some distinct hurdles. Playable’s gamification platform transforms these challenges into victories, helping you attract and engage fans, drive attendance, gather valuable data, and deliver personalized experiences that foster loyalty.

Attract & engage fans

In the competitive sports landscape, capturing and maintaining the attention of a varied audience is essential.

  • Meet your audience where they are: Use gamification to engage fans on social media, during live events, and through mobile apps, ensuring your brand remains top of mind.
  • Create meaningful interactions: Implement gamified experiences that foster authentic connections, whether through contests, trivia, or loyalty programs that resonate with fans’ interests both online or at events (using QR-codes).
  • Get consent seamlessly: Utilize in-game registration forms to gather permissions and contact details, enabling long-term engagement and remarketing opportunities.
Sports brands attract new customers

Drive ticket and merchandise sales

With increasing competition and budget constraints, it’s crucial to boost ticket and merchandise sales effectively.

  • Increase ticket sales: Use gamified incentives such as exclusive experiences or discounts to encourage ticket purchases for games and events.
  • Promote merchandise: Leverage gamification to create engaging promotions that drive sales of team merchandise, such as loyalty rewards for frequent buyers.
  • Gamify sponsorships: Create interactive campaigns that allow fans to engage with sponsors, enhancing their experience while delivering value to partners
Sports brand sales example

Deliver personalized & data-driven experiences

Today’s fans expect relevant experiences that cater to their interests.

  • Collect relevant data: Use forms and specific games such as personality tests to gather insights on fan preferences, behaviors, and engagement patterns to tailor your offerings.
  • Meet expectations: Leverage the data collected to deliver personalized content and experiences that resonate with your audience, such as birthday campaigns with prizes that matter to the recipient.
  • Unlock marketing automation: Integrate Playable with your existing systems for deeper insights and streamlined marketing efforts.
Collect data like gamification sports brands

Build loyalty & deepen relationships

Fostering loyalty among fans is crucial for sustained success in the sports industry.

  • Reward loyal fans: Implement gamification strategies that reward repeat attendees and merchandise purchasers with exclusive perks and experiences.
  • In-app engagement: Utilize gamification to engage fans directly within your app, offering challenges and rewards that encourage ongoing interaction.
  • Sponsorship management: Strengthen partnerships through gamified campaigns that highlight sponsor contributions and drive sales, ensuring mutual benefits and enhanced visibility.
  • Build trust: Use gamification to encourage fan feedback and reviews, fostering a sense of community and trust around your brand.
Sports brands create loyalty with Playable

Sports success stories with Playable

Football Association of Finland, customer story
Grow Customer Value

Football Association of Finland

By harnessing the power of play and automating fan engagement, the FAF saw, amongst other great results, a remarkable 21%…
Willem II Customer Story with Playable
Keep Existing Customers

Willem II

The football club wanted to market the release of new team jerseys, which resulted in 6,529 registrations.
Many Digital Customer Story with Playable
Grow Customer Value

Many Digital

MANY Digital uses gamification to drive app downloads, activate sport sponsorships, and create 743,400 impressions made through 30 campaigns.
Explore the platform
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Frequently asked questions

There are many different ways to drive ticket and merchandise sales. Here are two examples:

  • For ticket sales, you can use gamification to collect marketing permissions and send targeted emails with deals, offers, and valuable insights about ticket sales to your subscribers.
  • For merchandise sales, you can use gamification to gather valuable audience data, such as favorite players, and send targeted emails and offers based on this information.

You can sell gamification campaigns to your partners for various purposes, such as brand awareness and driving sales. For example:

  • Showcase partner logos in fun skill games to generate online awareness and associate their brand with your team.
  • Drive sales at sporting events by implementing and promoting gamified offering prizes such as discount codes or free samples.
  • Use Playable’s analytics to monitor the effectiveness of these campaigns and provide thorough reports to each partner so they can see the value of gamification.

You can sell gamification campaigns to your partners for various purposes, such as brand awareness and driving sales. For example:

  • Measure the engagement of each fan with your gamification campaigns, both online and during events.
  • Seamlessly integrate with your fan management platform to track these interactions and easily identify your most engaged fans as well as the ones that are losing interest and need to be re-engaged.

You can sell gamification campaigns to your partners for various purposes, such as brand awareness and driving sales. For example:

  • Data is collected via form entries, game metrics (e.g., personality test answers), and analytics tracking.
  • Data transfer can be exported manually or through integrations, and analytics data can utilize event tags/GTM.
  • All games are by default mobile-responsive responsive upon publishing.It is also possible to build mobile-only games.
  • Data transfer can be exported manually or through integrations, and analytics data can utilize event tags/GTM.
  • Playable offers a fully integrated and advanced prize management system and winner management solution.
  • You will have full flexibility, control, and security when setting up and awarding prizes.
  • The Playable platform includes a real-time dashboard and analytics to enable you to monitor campaign visits, registrations, engagement insights, conversion rates, drop-offs by flow step or page, and more.
  • With over 40 native integrations, you can send your data to your CRM system, integrate it into your email platform, and even connect it to your preferred analytics tool.
  • For online promotion, you can use any owned channels that can display our games as an iFrame or a webview.
  • For offline promotion, you can use our integrated QR generator both for on-screen display or high-quality printing.
  • Playable is ISO 27001:2022 certified.
  • Data protection policies are in place, and we have procedures to ensure compliance with these policies.
  • We are also audited by external auditors annually for GDPR compliance.

By working with us, you will receive:

  • A dedicated Onboarding Specialist to help you get a valuable start to your gamification journey.
  • A Customer Success Manager as your direct point of contact at Playable, providing dedicated support, data-driven brainstorming, and business performance reviews
  • Online chat support based in our headquarters in Aarhus, ready to answer any technical questions you might have with a response rate of 17 seconds.

What other Sports marketers say about Playable

Football Association of Finland x Playable

“During the Euros, more than 50% of the participants opted into the newsletter, so Playable was the main thing supporting our goal of growing our email list. Our biggest outcome is that we are able to collect data so much more efficiently from different marketing campaigns.”

Hanna Korpimäki, CRM & Data Manager at FAF

Many Digital x Playable

“Collecting data and sponsorship activation are very important today when it comes to sponsorship. But only 9% of sports sponsorship is activated digitally. Sponsors are increasingly demanding more, and digital gamification helps us meet these demands.”

Morten Svinth, Head of Digital Growth Marketing, Many Digital

Willem II x Playable

“… the Playable platform helped us reach our fans in a way we wouldn’t be able to normally. Our audience became active participants in the game, which created deep engagement in a genuine way.”

Tom van den Boom, Marketing Director, Techonomy & SportsCloud (For Willem II)