Gamification for travel & hospitality

Upgrade your hospitality marketing.

Every guest interaction matters. Playable helps boost visitor engagement, increase direct bookings, and build long-term loyalty to keep guests returning.

Take a demo

Enhance the guest experience.

Ensuring an engaging relationship throughout the guest or traveler experience – amid fierce competition and tight profit margins is crucial. Playable’s gamification platform drives engagement, interaction and deep insights across the full guest journey – before, during and after their visit.

Attract & engage guests

Succeeding in travel and hospitality marketing means providing guests with engaging and personalized experiences that meet their expectations across all touch points – before, during, and after their visit.

  • Meet your audience where they are: Use marketing gamification to capture your audience’s attention on social media, travel blogs, or at travel fairs (using QR codes), ensuring your brand stands out.
  • Get consent seamlessly: Utilize in-game registration forms to gather marketing permissions effortlessly, enabling long-term engagement and remarketing opportunities.
  • Enhance your online experience: Enhance your website with gamified experiences to make the booking process more engaging, reducing abandonment rates and boosting direct bookings.
  • Enhance your on-site experience: Implement gamified campaigns, such queue management experiences to enhance guest satisfaction on-site.
Attract customers in hospitality with Playable

Drive direct bookings

In the competitive hospitality market, driving direct bookings is crucial for maintaining profit margins and fostering customer loyalty.

  • Incentivize direct bookings: Use gamified rewards such as discount codes and exclusive perks to encourage direct bookings on your website.
  • Combat third-party booking reliance: Reduce dependency on online travel agencies by engaging potential guests with gamification and staying top-of-mind.
  • Seasonal campaigns: Create engaging gamified campaigns for key seasons like summer vacations or holiday getaways to drive bookings and deliver timely campaigns.
Drive hospitality sales with Playable example

Deliver personalized experiences

Guests expect seamless and personalized experiences that cater to their preferences and travel needs.

  • Collect relevant data: Use gamification to gather data about your guests’ preferences, travel purposes, and personal information such as potential travel dates and favorite destinations.
  • Meet expectations: Leverage the collected data to deliver personalized, engaging, and seamless experiences that guests expect in 2024, for example a loyalty campaign with destinations and activites you know the recipient will love!
  • Unlock marketing automation: Integrate Playable with your preferred software for deeper insights and better efficiency, ensuring each guest feels uniquely catered to.
Try hospitality gamification example

Boost brand loyalty

In the hospitality industry, developing brand loyalty is crucial for long-term success – it drives word-of-mouth and returning guests.

  • Recognize repeat guests: Use gamification to reward returning customers with exclusive perks and incentives, encouraging repeat stays.
  • Loyalty programs: Launch gamified campaigns specifically designed to reward your loyalty members and make it worthwhile for them to be part of the program.
  • Build trust: Use QR codes and gamification to nudge visitors to leave online reviews, building trust and enhancing your brand reputation.
Hospitality loyalty example

Hospitality success stories with Playable

Virgin Red Customer Story with Playable
Get New Customers

Virgin Red

Here’s how Virgin Red uses Playable, and how one campaign achieved the lowest CPA (cost-per-acquisition) in company history.
Thorpe Park case story with Playable featured image.
Keep Existing Customers

Thorpe Park

Thorpe Park, the UK’s ‘most thrilling theme park’, has been tackling their queue management using Playable’s gamification platform.
Legoland Customer Story with Playable
Keep Existing Customers

LEGOLAND

LEGOLAND wanted to boost engagement, which resulted in 33% more park purchases and 66% more website users.
Explore the platform
Watch our demo

Frequently asked questions

  • You can use specific games to collect data such as personality tests or swipe it games. For example, a personality test called “What type of traveller are you?” can provide very rich data.
  • You can also collect data through registration forms, for example, by adding a question to your form “When are you planning to travel this summer?” which is a mandatory fieild to access a fun skill game with great prizes for the top spots in the leaderboard.
  • You can use gamification to incentivize booking direcly to your website with luck games including discount codes applicable only when purchasing tickets on your website.
  • You can also drive direct booking by using gamification to rewards customers that booked directly though your website with experiences such as, if you get 200 points in this skill game, you can win a free meal at one of our restaurants.
  • Data is collected via form entries, game metrics (e.g., personality test answers), and analytics tracking.
  • Data transfer can be exported manually or through integrations, and analytics data can utilize event tags/GTM.
  • All games are by default mobile-responsive responsive upon publishing.It is also possible to build mobile-only games.
  • Using the Playable platform, game can also have a specific layout based on the access device category (desktop, mobile, tablet)
  • Playable offers a fully integrated and advanced prize management system and winner management solution.
  • You will have full flexibility, control, and security when setting up and awarding prizes.
  • The Playable platform includes a real-time dashboard and analytics to enable you to monitor campaign visits, registrations, engagement insights, conversion rates, drop-offs by flow step or page, and more.
  • With over 40 native integrations, you can send your data to your CRM system, integrate it into your email platform, and even connect it to your preferred analytics tool.
  • For online promotion, you can use any owned channels that can display our games as an iFrame or a webview.
  • For offline promotion, you can use our integrated QR generator both for on-screen display or high-quality printing.
  • Playable is ISO 27001:2022 certified.
  • Data protection policies are in place, and we have procedures to ensure compliance with these policies.
  • We are also audited by external auditors annually for GDPR compliance.

By working with us, you will receive:

  • A dedicated Onboarding Specialist to help you get a valuable start to your gamification journey.
  • A Customer Success Manager as your direct point of contact at Playable, providing dedicated support, data-driven brainstorming, and business performance reviews
  • Online chat support based in our headquarters in Aarhus, ready to answer any technical questions you might have with a response rate of 17 seconds.

What other hospitality marketers say about Playable

Carlsberg x Playable

“Code promotions are notoriously difficult to execute digitally: Not anymore – the intuitive, versatile and reliable Playable platform is a true pleasure to work with”

Allard de Wijkerslooth, Media & Digital Manager, Carlsberg

Arla Sweden x Playable

“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification. To us, this means we are definitely on the right track.”

Tony Fredriksson, Content Manager + Web Editor, Arla Sweden

Tulip x Playable

“It’s often difficult to get that time with consumers. We also do use traditional media, but gamification helps us connect with our audience in a fun and engaging way. Comparing the pricing of a tv spot with a gamification license is no contest: gamification allows us to spend time with our consumers in an affordable way to support an always on presence that we cannot have on traditional media.”

Mia Balle Laursen, Senior Digital Specialist, Danish Crown Foods (Tulip)