Gamification platform
The platform for gamification in marketing
Playable is a flexible gamification platform that allows you to integrate game mechanics in your marketing in all stages. We’re a tool available any time and best used throughout the customer journey to immerse audiences in playable brand experiences
See the platform in action
- Create unique custom branded gamification campaigns
- Embed across channels and your broader strategies
- Build extraordinary experiences with over 40+ game concepts
- Capture valuable customer insights with customizable forms
How it works
Our gamification software allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint.
Create
- Plan and define your gamification campaigns in our intuitive, self-serve platform.
- Explore 40+ game types and shape in the visual editor for limitless possibilities.
Tailor
- Enjoy the flexibility to bring your brand creative to life or start from pre-made templates.
- Try advanced features from prize settings to seamless integrations to exceed your campaign requirements.
Deploy
- Embed across key touchpoints of your customer journey; website, landing pages, iframes, or apps.
- Track and measure campaign success with robust data management and analytics.
Our game concepts
Our gamification platform offers 40+ customizable game concepts that fit into three categories:
Give your audience a chance to win
Luck games
This game category represents formats that are recognized from the physical world like Spin the wheel, Roll the dice, or Scratchcard
Give your audience a chance to win with our digital luck games
Make your audience think
Knowledge games
This game category allows your audience to show their knowledge in concepts like a Quiz, Personality test, or Guess the image
Make your audience think with our digital knowledge games
Let your audience test their abilities
Skill games
This game category creates memorable and long lasting experiences for your target audience with a Puzzle, Memory Game, or Snake
Let your audience test their abilities with our digital skill games
Key features
Our gamification software empowers everyday users to ideate, build, and execute campaigns
Here are the key features that enable this:
Game CMS
Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more.
Visual editor
The Playable gamification platform has an intuitive frontend editor that makes using game mechanics quick and easy. Use the custom landing page builder to ensure on-brand experiences and a pre-launch demo mode to do that last quality check.
30+ game concepts
With so many different types of game mechanics you can create gamification campaigns and experiences that will complement your wider marketing strategy and help you exceed your goals and KPIs.
Embed everywhere
Website, application, in-store, and social media. Wherever you engage with your customers you can embed your Playable experiences and create 360 campaigns that will delight.
Branded design & layout
Use global settings to add your brand’s fonts and colors to ensure brand consistency across all your Playable gamification campaigns.
Ultimate flexibility
Apply custom CSS and use toggle grids for enhanced layout. Responsive design for desktop, mobile, and tablets.
Seamless integrations
With 40+ native integrations, we have you covered with email and marketing automation platforms, analytics tools, storage solutions, and all major CRM systems.
Advanced reward settings
Advanced reward and prize management including location-based prizes and mobile voucher management. Even integrate with your loyalty points system.
Real-time dashboard & analytics
Keep an eye on campaign visits, registrations, engagement insights, conversion rates, and drop-offs by flow step or page.
Customized campaign templates
Create branded gamification templates to ensure consistency for your brand and above all speed up your campaign execution.
Advanced user management
Grant role-based access to the platform and manage access rights for campaign contributors.
Integrations
The Playable gamification platform fits seamlessly into your marketing tech stack. Sync data with your CRM, integrate effortlessly with your email platform, and connect with your preferred analytics tool. With 50+ native integrations and a flexible integration framework, we make it easy to find the right solution for your needs
Analytics and tracking
Creating the perfect campaign is just the start. To really maximize efforts and performance, we know how important it is to track every part of your customers’ journey. That’s why you can connect your favorite analytics software to the Playable gamification platform including:
The Playable gamification software comes with a live dashboard so you can keep track of all game campaign activity
Working with Playable
Onboarding – Customer Success – Chat support
Our Playable Customer teams are here to make gamification work for you.
Customers receive all the support they need to build and activate exciting and engaging gamification campaigns that truly deliver outstanding results. Whether it’s last minute technical support required or strategic thinking and planning, the Playable Customer support team are always on hand to help
17
Seconds
Average response time from chat support
99.4%
Customer satisfaction rating
on Playable chat support
9
Out of 10
NPS for our onboarding process