Actions Don’t Align To Intentions

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What your customers say isn’t necessarily what they end up doing.

As marketers, it’s tough to predict consumer behavior. Earlier this year, we launched a consumer research study with YouGov and some of the results surprised us.

We compared the YouGov data to Leadfamly’s user data and found: consumers play differently than they say. 

In this webinar, you’ll learn:

  • Why actions are different than intentions, and what that means for your customers
  • The 6 key ways consumers play different than they say
  • The most interesting data points collected in games powered by Leadfamly 
  • How game mechanics level up marketing strategies every day