In this article, we demonstrate why playable marketing is an optimal method for collecting zero-party data in your marketing strategy....
A great method of data enrichment is to collect zero-party data through interactive and playable experiences. In this article, we...
Data capture in marketing is a must-have. See examples of data capture using gamification, and learn how playable marketing can...
First-party data like location or zip code can be your brand's competitive advantage - here's why.
Why is first party (and zero party) data so important? And how can you collect the data that matters?
Consumer engagement continues to become more complex and unreliable. Technologies like automation and gamification can help. Here’s how.
It’s a chance to build up your own trusted database by asking for data directly from your audience.
Email marketing has a high ROI, but how can marketers be confident that their database is healthy and up-to-date?
Data collection from internet browsing will soon be changing. Here’s our take.